Brand Identity Design for Fleetwise
Overview:
FleetWise provides valuable insights to insurance companies, assisting them in making data-driven decisions and enhancing risk management strategies. This identity is defined by brand modernity and confidence while also being accessible and relatable to its customers.
Design Concept:
The wordmark was designed using a pie chart and a signal sign. This combination conveys Fleetwise's unique ability to transform raw data of vehicle telematics into actionable insights. The graphic elements, like lines and dots, symbolize the roads and telematics signals from the cars, creating a pattern that can be applied across applications. Signifying the connection between the company's real-time data analytics capabilities and the physical roads and vehicles it monitors.
Results:
Fleetwise's brand identity is a visual representation of the company's core values and its unique position in the market. It encapsulates the modernity, confidence, professionalism, and approachability.
